John Asher
Special guest
Chairman, CEO and Master Facilitator
John is an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs.
He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m.
In 1998, he co-founded a sales advisory services practice that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.
His team has advised a number of Global Fortune 5000 companies including Goldman Sachs, General Dynamics, Alibaba, China Mobile and 1400 other small and medium sized companies.
In his first career, John was the captain of two nuclear submarines like the Dallas in the movie “Hunt for Red October”. He completed his Navy career in the Pentagon as the Program Manager (buyer) of the $2B nuclear submarine combat systems program.
John is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He has a MBA from George Washington University.
He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012.
John Asher has been a guest on 1 episode.
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Ep005: Refining Your Skills with John Asher
September 15th, 2021 | 49 mins 37 secs
Today on the NBDA Podcast, we're speaking with John Asher, an NBDA speaker and CEO of Asher Strategies, a firm that specializes in best-of-breed sales training.
John is a graduate of the US Naval Academy and served his country for more than two decades. During his time in the military, John was involved in data gathering and was responsible for giving concise yet informative briefings all the way up the chain of command. Briefings where he honed not only his speaking but also his sales skills.
After retiring from the Navy, John embarked on a career in sales and public speaking, and in this episode, we covered a wide variety of sales topics. These include his tips on listening techniques. Why the top 20% of salespeople earn more than 80% of the total income. Why 50% of sales success is having the appropriate inherent sales personality, and perhaps most valuable, a tool that allows you to discover personality insight of every one of your prospects and clients and costs only $29 per month.
This is a great episode, especially if you are committed to the ongoing improvement of your sales and business development skills, and is a great example of the type of speakers NBDA members get to hear from.